RealPro CRM & Sales Platform
A custom CRM and sales automation platform built from scratch for a Romanian real estate agency managing 500+ active property listings and a sales team of 30 agents across three offices.
The Challenge
The agency had outgrown their generic CRM. Lead follow-ups were falling through the cracks, property matching was manual and inconsistent, and management had no visibility into the sales pipeline. Their previous CRM charged per-seat licensing that was becoming prohibitively expensive, and it couldn't be customised to match Romanian real estate workflows — contract templates, notary coordination, and commission structures specific to the local market.
Our Approach
Built a fully custom CRM tailored to Romanian real estate workflows — from initial lead capture through property viewing, offer negotiation, contract generation, and post-sale coordination
Implemented intelligent property matching: when a new lead enters the system with their requirements (budget, location, size, features), the platform automatically suggests matching properties and notifies the assigned agent
Designed an automated follow-up engine that schedules calls, sends personalised emails, and escalates uncontacted leads — reducing the average first-response time from 6 hours to 12 minutes
Built a deal pipeline dashboard with drag-and-drop stages, probability weighting, and forecasted revenue — giving management clear visibility for the first time
Integrated with the Romanian property portals for automatic listing synchronisation and lead import
Created a mobile-responsive interface so agents could access lead info, schedule viewings, and update deal stages from their phone during property visits
Results
Lead-to-viewing conversion rate increased by 34% within 3 months of launch
Average first-response time reduced from 6 hours to 12 minutes through automated follow-ups
Zero dropped leads — every enquiry is now tracked from entry to resolution
Management reports generated in real-time instead of compiled manually each week
Annual CRM licensing costs reduced by 60% compared to the previous per-seat SaaS solution
Technologies Used
“We went from losing leads daily to having a system that never lets one slip. The ROI was clear within the first month.”
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